American Idol × Frontier Airlines

A case study for American Idol

Executive producer Swang

In-flight activation
Partnership production
Talent and crew logistics
Content capture

The ask

Build buzz for American Idol's move to ABC.

The answer

I executive produced the golden ticket in the air: flight attendants on Frontier flights announced the move mid-flight, delivered "You're going to Hollywood," and handed selected passengers a golden ticket good for a free flight to Los Angeles.

The impact

More than 6 million impressions from routine flights turned into shareable moments.

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