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BET × Being Mary Jane

An edible billboard for Being Mary Jane

Executive producer Swang
  • Stunt production
  • Custom fabrication
  • Food safety and logistics
  • Permitting

The ask

Create a shareable, edible moment for the Being Mary Jane series finale.

The answer

I executive produced an edible wedding-cake billboard outside Atlantic Terminal in Brooklyn, where fans took their own slice.

The impact

A line of people eating a billboard, and the photos to prove it.