Executive producer Swang
- VR experience production
- Multi-store rollout
- Set design and build
- Social integration
The ask
Drive holiday traffic to JCPenney stores with something new.
The answer
I executive produced a VR trip to the North Pole: seeded on Facebook, then delivered through real-world portals in JCPenney stores across the country with crowd-sourced, gamified virtual reality rides.
The impact
Over 238 million impressions, 40,000 social mentions and 10,000 riders.
Want something like this?
Email Swang