← All work

Bark × Guy Fieri

Flavortown restaurant for dogs

Executive producer Swang
  • Experiential production
  • Pop-up restaurant build
  • Custom fabrication
  • Neon and signage

The ask

Bring Guy Fieri's Flavortown to life as a real restaurant, built for dogs, to launch the BARK collaboration.

The answer

I executive produced the build-out of Flavortown for Dogs in New York: the neon and signage, dog-height booths and bar stools, porthole doors, a full menu of BARK toys and treats, and the crews that fabricated and installed it all on schedule.

The impact

A restaurant that looked and worked like the real thing, from the neon out front to the booths inside, with four-legged diners at the door from day one.