Executive producer Swang
- Product collaboration
- 3D printing and fabrication
- Launch film and photography
- PR and seeding
The ask
Give Fogo de Chão a way into the World Cup conversation around Brazil, with something fans and press would actually want.
The answer
I executive produced a limited-edition pair of Brazil cleats with NVRSTK: 3D printed silver spurs modelled on the gaúcho boot, hand-finished, boxed and photographed, with a launch film and a seeding push timed to Brazil’s matches.
The impact
A segment on Fox 5’s Good Day New York and a steady run of fan and creator content around the watch parties.
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Email Swang