Executive producer Swang
- National tour production
- Stage design and build
- Live content series
- Sampling and booths
The ask
Produce a national hip-hop tour and content series for Tres Generaciones Tequila that creators would actually want to be part of.
The answer
I executive produced custom stages, sampling and interactive video booths in each market, plus Idea Generation, a live conversation series with hip-hop luminaries including Dante Ross, filmed as it happened.
The impact
A tour that scaled across markets and a content library the brand kept using after the last date.
Want something like this?
Email Swang