Executive producer Swang
- AI-powered experiential
- Custom LED fabrication
- Mobile activation
- Real-time data systems
The ask
Bring Google's generative AI into the physical world with a campaign nobody had done before.
The answer
I executive produced a PODS container rebuilt as a mobile LED billboard, powered by Gemini and Vertex AI. It wrote hyper-local ad copy in real time from GPS, neighborhood, weather and time of day while driving 29 hours through 299 New York neighborhoods.
The impact
More than 600 unique messages across the city and a first-of-its-kind proof that generative AI can run out-of-home at city scale.
Want something like this?
Email Swang