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Warheads

We blew up the mascot. On purpose.

Executive producer Swang
  • Stunt production
  • Pyrotechnics and safety
  • Mascot fabrication
  • High-speed capture

The ask

Celebrate Warheads' sales milestones with a stunt that was unmistakably real.

The answer

I executive produced a live pyrotechnic shoot with multiple full-scale Wally Warheads mascots, high-speed cameras and escalating explosions triggered by real sales numbers, ending in a face-off with a Sherman tank.

The impact

Over 16 million video views and 85,000 likes. People argued about whether it was CGI. It wasn't.