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Heinz × NFL Draft

The NFL Draft, staged on a barge

Executive producer Swang
  • Floating activation
  • Custom LED fabrication
  • Real-time data integration
  • Live event production

The ask

Own a moment at the 2026 NFL Draft in Pittsburgh that no other brand could buy.

The answer

I executive produced a floating LED billboard on a barge in the Allegheny River, positioned between the Draft stage and the crowd. A custom real-time system synced a Heinz slow pour and a live countdown clock to every pick.

The impact

Broadcast visibility, fan engagement on the riverbank and a hometown moment for Pittsburgh's most famous brand.