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Blue Diamond Almonds

Christmas crashes Halloween, on purpose

Executive producer Swang
  • Stunt production
  • Neighborhood takeover
  • Set design and build
  • Permitting and logistics

The ask

Give Blue Diamond a press-worthy stunt in the middle of Halloween season.

The answer

I executive produced a full Christmas takeover of a neighborhood famous for its Halloween decorations, turning a trick-or-treat route into an immersive holiday experience for thousands of people in one night.

The impact

More than 5,000 attendees, local press and organic social and influencer reach well beyond the block.