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Peacock

A World Cup ball built for a whole city

Executive producer Swang
  • Large-scale inflatable
  • Interactive technology
  • Live data integration
  • Event production

The ask

Tell the city the World Cup is on Peacock in a way it couldn't miss.

The answer

I executive produced a 39-foot interactive soccer ball that reacted to live match play: spinning, lighting up and calling out scoring countries. Fans could control it from their phones.

The impact

Over 500,000 activation engagements and a landmark people photographed from blocks away.