Executive producer Swang
- Retail takeover
- Set design and build
- Launch event
- Content capture
The ask
Launch Oreo Cakesters with the kind of nostalgia the product itself trades on.
The answer
I executive produced a full takeover of the last Blockbuster store in the world, rebuilt inside and out as an Oreo Cakesters experience for the launch.
The impact
Nostalgia people lined up for, and social and media coverage far beyond Bend, Oregon.
Want something like this?
Email Swang