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Little Caesars

A convention built for food influencers

Executive producer Swang
  • Influencer event production
  • Set design and build
  • Content capture
  • Talent logistics

The ask

Get authentic creator content around Crazy Puffs without it feeling like an ad.

The answer

I executive produced a live convention for food influencers, hosted by Little Caesars in its own parking lot, built around tasting and making content on the spot.

The impact

High-performing creator content and strong social amplification from people who wanted to post.