Executive producer Swang
- AI-powered experiential
- Photo booth design and build
- Branded environment
- Social amplification
The ask
Bring American Greetings' SmashUp into the real world for Dolly Parton's Rockstar launch.
The answer
I executive produced a custom photo booth that used hyper-real generative AI to put guests next to Dolly, installed at the climax of a Rockstar-themed museum build. Shareable in seconds.
The impact
Celebrity and influencer guests posted the images widely, and the work passed Dolly's own approval.
Want something like this?
Email Swang