Executive producer Swang
- Stunt production
- Custom rigging
- Live character activations
- Permitting and logistics
The ask
Launch Spider-Noir by making New York City itself the campaign.
The answer
I executive produced live character appearances, city stunts and a cinematic premiere arrival with Marvel stunt performers, riggers and city agencies, so it felt like Spider-Noir had always been watching the city.
The impact
Organic fan discovery, creator content and earned media that carried the premiere from the red carpet into the streets.
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